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By Jean KLETT

 Google is a monster, and it’s a voracious one at that. originally conceived as a project by two Stanford PhD candidates, the Google search engine was first designed to crawl across websites, and identify links back to other websites. The theory was that finding common links back to websites would help identify which websites have the richest content. By the way, this is a fairly recent phenomenon - the original project was conceived in team 1996, and Google itself was incorporated in 1998.

Today Google searches account for 70% of all Internet searches, with approximately 200,000,000 people per month searching about 70 times each. In order to feed these searches, and to make them relevant, the Google monster is continuously devouring all new content on the web. Google uses extremely sophisticated algorithms, to parse content to search the websites and to make judgments on the value of the content from its ongoing efforts to devour everything that it can find.

In the early days of Internet marketing, it was very common to promote websites using standard tactics, advertising either on TV, in direct mail or in magazines, driving people to the website. Although this tactic is still in use today, the cost of deploying electronic or printed advertising can become cost prohibitive, and can severely limit the marketer’s ability to promote the website.

A much more efficient method of generating web traffic is through feeding the Google monster by producing a steady stream of articles and press releases about your business and about yourself. The articles and press releases should be available on your website, and should also be pushed out into various services and media across the Internet, so that more people find them. If you’re content is very well written, they will become interested in your perspective, and will find their way back to your website. Furthermore by attaching the articles and press releases to your website itself, the Google monster will continue continuously parse it for content, and improve your ranking in the search engines.

The key of course in doing this, is to make sure that your content is exceptionally well-written. If you’re not a very good writer, think about hiring a professional copywriter to write this material for you. If your articles and press releases are shoddy or shabby in any way, you’ll actually be doing yourself more harm than good, because your brand will become associated with inferior quality as well.

Jean Klett is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. For more information and to contact Jean, visit: http://www.7FigureLifeplan.com

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By xdavid

 These days, it seems like just about everything happens online. You can get a job online, work that job online, pay all of your bills online, do your banking online, make friends online, watch movies online, and do your professional social networking online. Obviously, there are a lot of different options when it comes to finding a social networking website. You can choose to work within a social networking site that you already belong to, or you can seek out a professional networking website where you can focus solely on the professional end of your reality.

If you do choose to utilize a social networking website, then be aware that you are creating a profile for yourself that is both fun and interesting for people you’re into networking with socially, and also presentable for the professional side of things. Some things are obvious- you don’t want to post those drunken pictures of yourself from the weekend, no matter how much fun you’ve had or how great you think it would be to show the world that you can still do a keg stand. If the reasons for that aren’t obvious, let’s just say that the majority of potential employers do not look kindly on public drunkenness or evidence thereof. If you’re going to be drunk on the weekends, have fun, but don’t blast the news or evidence all over the Internet.

Likewise, there may be a level on which you don’t care for your professional life to bleed over into your social reality. Using a professional networking website, or even a combination, professional/social networking site can allow you the freedom to put yourself out there on a professional level without putting off all those guys who are actually into the personae who goes skydiving and drinks all weekend. You also have the opportunity to socialize with others who are in your own field, making professional connections that, while they may not have any bearing on employment or future projects, will be a rich part of your work in the field. This also increases your chances of making connections that will lead to future jobs or opportunities within the professional realm.

When it comes time to create your profile, do so in a manner that reflects where you intend to be. If you’re not yet at your dream job, pitch yourself as the right person for that job. It should go without saying that creating this profile for yourself should also be true to you- don’t lie about your abilities or your experience, simply place emphasis where you believe it belongs and will do you the most good.

Written by Penelope Holiday. Professional social networking website that provides a forum for a social networking website. MyCrew.biz is a professional networking website for media and arts.

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